The Importance of Typography and Colors for Good Web Design

Web sites are increasingly becoming the desired media option for company presentation, information search, entertainment, shopping, as well as social connections. At the same time, we live in an era where visual symbols play a gradually more crucial role in our daily lifestyles. Topography and colors play a significant role in successful web designing as they give sites an appealing taste for the target audience. In addition, they create desired image and address the necessities of the website genre.

Visual communication

Visual communication becomes a reality once a color is chosen whether it is intentional or not and relays a message to the site visitor. A website designer may never ignore the impacts of graphic design elements for a good website. These are offered on every website. For instance, if a vibrant and warm red color is picked for the menu, it communicates something different compared to choosing a calm and cool blue color. On the other hand, a specifically designed typography made for headlines leaves a more personal impression on the site compared to choosing the most popular typography such as Verdana.


Color plays a major role in molding web visitors’ perception of organizations and companies, plus their products and services. Color kindles emotional response in web visitors, both online and offline, plus can be applied to generate positive connections with the site’s content. When effectively leveraged, color facilitates better site navigation, reinforces brand identity, creates emotional contact with viewers plus enhances more website personalization. When colors are infused in navigational links into the background colors in the matching sections of the website, they enhance site navigation plus establish visual order. Brand color schemes can be used successfully, relying on the colors within the logotype plus how they are applied.

In webdesign, typography is a major ingredient in conversion of visitors in the following ways:

  • Typography is a visual website feature and ingredient of the visual branding procedure
  • Typography differentiates website content plus makes a sagacity of order and hierarchy
  • Typography makes text more legible plus improves the experience of the viewer


Moreover, typography equates heavily to a firm’s online visual brand identity. This visual perception is due to the type of their size, fonts used, line spacing plus other elements chosen by the web designer. The typography on a website is as well applied to bring visual order on a site. Uniform font sizes ought to be established for sub headers, main headers, plus the body copy. If consistently applied throughout the website, this visual order supports users quickly filter and arrange information on a website. In addition, it ensures focus is placed on the most crucial items.

In most cases, typography uses sans-serif fonts because of issues pertaining to readability. Sans-serif fonts are commonly perceived to be more modern and sleek unlike serifs fonts which seem more traditional. Typography is also important in displaying added hyperlinked elements. Therefore, typography and color are important tools in contemporary web design and they enhance the objective of the website and provides superior visitors experiences.

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